Dear Reader,
I take do not like in the post-series "Intellectual Property" anticipate, but today I must comment on a daily review (18/10/2007) of the mirror: http://www.spiegel.de/wirtschaft/0, 1518, 512,095.00. html . There, under the heading " discontinued model recording industry reports that the famous singer Madonna from her previous record company Warner Music off and received a lot of money for a contract with concert promoter Live Nation. The article goes on to say (quote): " musicians can now with live performances concerts - deserve much more than by a landslide - and the associated marketing declining CD sales. "
From the review described farewell to the traditional business models in the music industry, I prefer at least for me to conclude that only / not enough my book on the topic" Intellectual property in the age of digitization and the Internet. .. Have an economic analysis of abuse calculations and protection strategies read "Well, I admit, it was a scientific work (dissertation) The material is interesting but dry and sober presents nevertheless be found in the book and the following paragraph:..
" success has to be particularly promising is the following Approach proved. Easily copied goods are offered for a small fee or waive injured players to pursue their legal claims. For a temporary deployment or demonstration of skills is hard to imitate the other hand, demands a premium price. This principle is to use some music groups. They take the abuse of their works consciously accept and hope that the accelerated market-dring-ung quickly to achieve a high level of awareness and win a large number of interest-res-sen-ten concerts. Since the ticket prices for such events Ver-an- within certain limits are set freely, it is estimated as a replacement for lost-ene proceeds from the sale of music albums rather in terms of Ge-profit-maximization as the cost recovery. . Additional revenue can be in the program from the trade in (not digitalizeable) memorabilia achieve "
the way, the work is now about 5 years old It has, however -. As the Spiegel article shows - not affect their timeliness lost. If you are interested in the work, I still have a handful of free copies in stock. Please send inquiries to hachenberger@hotmail.com . Even better It would, of course, potential customers would buy the book. Your Internet ordering address: DUV .
process and information management 
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