wikis, blogs, podcasts - the tale of sweet porridge Dear Reader, you know the tale of sweet porridge? If so, you can skip the next paragraph:
Brothers Grimm - The sweet porridge
It was a poor but good little girl who lived alone with his mother and they had nothing to eat. As the child went into the woods, and met him as an old woman who knew her sorrow, and gave him a little pot, which when she said: "Cook, cook," cooked it good, sweet porridge, and when she said, heard, "Cook," get up, so it back to boil. The girl wanted brought the pot home to his mother, and now they were of their poverty and hunger, and ate sweet single B rei, as often as they. Upon a time the girl had gone, her mother said, "Cook, cook," as it cooks, and eats his fill, and now they want the pot to stop cooking, but she does not know the word. So it went on cooking and the porridge rose over the edge and still it cooked, the kitchen and the house full, and the second house and then the street, as if it wanted the whole world sick, and is the greatest need, and no one knew how to . At last when only one single house remained, the child came home and just said, little pot, "Get up, since it stopped and gave up cooking, and who wanted to return to the town, who had to eat his way.
Did not you also feel that many companies (mother) - supported by software vendors and IT consultants (daughter) - technologies for Support internal communication and knowledge management to introduce (pot). Examples of such pots only blogs, wikis and podcasts were mentioned. And it is not in practice so that companies know full well how to bring the technology up and running, but then more or less to lose control of it and give them the information (sweet porridge) emblematic of the ears out swells (see first blog) . 
Let me give this example: On the KnowTech of 2006, before representatives from Siemens Siemens employee Weblog. In addition to thoroughly business-related issues was found - as far as I can remember - even one entry, entitled "Power Point diseases." As if the officers suspected it, I would ask for more whimsical items, came in the explanation of the screenshot to note that in the summer of 2006, a weblog for the soccer World Cup was, which was concluded recently. Sorry, there was no time to ask about the business benefits of such messages. Here is the verse from Goethe's sorcerer's apprentice: "The spirits that I cried,` I'll lay! "(Source: Google Images). The technologies are there, but it lacks the control, new German: Governance . Consequences: Each employee is motivated, encouraged, or feel obliged to share his knowledge with others, in which he ausspeichert ALL that in his opinion, other, or maybe just himself benefit to and whether the recognition of colleagues. I see the entries under the heading "Power Point diseases" intellectual right before my eyes.
- If more than 20 bullet points per slide useful?
- enough of an image on a slide?
- A b the font size that can be seen in 5 feet away anything more?
And so the principle of voluntarism and Fair Play - propagated idea of a community - is preserved, it engages in the action can not intervene and grant the employees. Says company sales statistics and best practice examples, among the criticisms of the presentation style of expensive consultants and the results of the last game of the Bundesliga. You are, that there are still companies like Siemens do much good to their employees.
The above mentioned technologies only one company providing benefit if they are controlled, at least to some extent, is also the view of Larry Sanger, co-founder of Wikipedia doubt. Recently I read a comment on this: (source Spiegel Online, "Wikipedia founder calls out Wikipedia" of 17 October 2006). There you will find the following passage: "Wikipedia has repeatedly advised of serious errors in individual articles in the headlines. ... Sanger wants the Citizendium community creates its own Charter, cover one kind of mission statement in the objectives, management rules and rights of members. Watchdogs to monitor compliance with the Charter and rule in extreme cases, members who do not comply. Articles on Citizendium will be processed in principle as in Wikipedia to public inspection. However, Sanger will allow this only to registered users. This would also be targeted with their real names and register a valid e-mail address.
So: Is the principle of "Trust is good - control is better"? The degree of control is the case Knaxus. Too much and the people lose the desire, too little and the pot is overflowing. One of my feeling useful, and above all pragmatic, ThyssenKrupp has already presented in 2004 at the KnowTech: (Source: Waste Hoff: A group wants to know what he knows, in: Gronau / Petkoff / sign Auer. Knowledge management - change, value creation, growth Proceedings , P. 45-53, 2004, Munich)
- Thematic knowledge is summarized knowledge stores. Knowledge is structured by a shop floors, rooms, shelves and folders. Each Knowledge Shop is run by a shop owner. He determines who gets access to what information may or upload information. In the knowledge stores can ask questions, discuss topics and know-how carriers are identified.
- To the individual stores of knowledge with each other (semantically) to network and visualize content dependencies and connections, thematically related / close to stores of knowledge to streets and neighborhoods are summarized.
- Several streets and neighborhoods are a city of knowledge. Each Science City is a "mayor" in front. Will decide on the admission of new knowledge stores.
- Several knowledge cities form a knowledge country with a registrar as escalation in conflicts of interest.
- is the sum of the knowledge states from the knowledge base of the company.
Summary: One should always have someone in the company who knows the magic formula for blogs, wikis and podcasts:
potty, stand!
Or
In the corner, broom! Broom! You have been! For calls you only as a ghost to his purposes, first out of the Old Masters.
the employees, the customer is always right, ie in reverse to underestimate the competence of its employees. The consequences of this human image Freudian (the superego = company, I = employees) are obvious. The employees feel in their decisions and their action is not confirmed, the motivation for the initiative is lost. For the customer determines what made is. The customer is always right. Almost like the drill in U.S. prisons. The people dull. The Drill Sergeant screaming "crawling in the dirt!" And the prisoners screaming just blunt "Yes sir !!!". (Source: http://www.caica.org ) 
What a nightmare. For me, absolute customer orientation does not look like this: I have as a client the right to have a company does everything possible to meet my needs, not just my expectations überzuerfüllen. skilled and dedicated employees are indispensable and a motivating, as respectful communication of company policies, the best foundation. 
